Ten-X’s Rebrand at SXSW
Challenge:
Ten-X sought to make a major impact at South by South West and establish itself as a leading innovator in the real estate technology space. As a premier sponsor of the SXSW conference, the goal was to maximize brand visibility, engage key audiences, and position Ten-X as the future of real estate in one of the industry’s most competitive and crowded event environments in the industry.
Approach:
We developed a comprehensive brand activation strategy that extended far beyond the conference floor. By combining experiential marketing, immersive technology, high-profile entertainment, and a citywide media presence, we created a multi-touchpoint campaign that ensured Ten-X stood out among hundreds of competing brands and sponsors.
Execution:
- SXSW Premier Sponsorship Activation: Managed and executed all elements associated with Ten-X’s premier sponsorship, ensuring a strong and consistent brand presence throughout the conference.
- Citywide Out-of-Home Campaign: Developed and deployed a large-scale OOH advertising program in Austin, creating widespread visibility and reinforcing key brand messaging throughout SXSW.
- “Future of Real Estate” Hologram Experience: Designed, built, and managed an innovative conference booth featuring an immersive hologram activation that showcased Ten-X’s vision for the future of the industry.
- Signature Brand Event: Produced a large- scale evening event at Banger’s, bringing together conference attendees, industry leaders, and influencers in a highly engaging environment.
- Celebrity Chef Demonstration: Featured a live culinary experience that attracted attendees and created a memorable hospitality experience for guests.
- Live Performance by Gary Clark r.: Delivered a headline entertainment experience that generated excitement, attendance, and significant buzz throughout the conference.
Impact:
Ten-X emerged as one of the most talked-about brands at SXSW, successfully breaking through the noise of a highly competitive conference environment. The activation generated significant attendee engagement, widespread visibility, and strong positive sentiment. Through its innovative booth experience, citywide presence, and standout evening programming, Ten-X established itself as a category leader and created momentum that extended well beyond the conference. Shortly after the event, the company was acquired, marking a significant milestone in the brand’s growth and evolution.
