In a world of feeds, clicks, and scrolls, brands don’t win by being everywhere – they win by being meaningful somewhere.
We believe in human-first experiences: shared environments, real conversations, intentional storytelling, and connection built through presence – not just promotion.
We help companies show up in ways that create trust, loyalty, and momentum.
We’ve Created Groundswell Group For…
SaaS | AI | B2B Tech | Consumer Brands | Enterprise | High-Growth Startups
From Bangalore to San Francisco to Berlin to Singapore.
We are strategists, producers, creatives, and community builders who have led experiences for global brands, growth-stage companies, and everything in between.
How We Work
Discovery Strategy Full-Service Execution Measurement
We work as an extension of your internal team, not an outside vendor. We show up in ways that matter.
Your partners. Your collaborators. Your people in the room.
What Sets Us Apart
We Don’t Just Advise – We Execute
Strategy matters. Execution matters more. We are hands-on operations from start to finish.
Global Experience, Local Sensitivity
Deep expertise guiding India-based SaaS and AI companies entering the U.S., EU, and APAC, without losing the authenticity that makes them strong.
Community Is Our Currency
We don’t just create events. We build ecosystems – customers, partners, advocates, and cultural allies.
Human First.
Always.
Relationships over transactions. Presence over performance. This is how brand movements begin – and grow.

Meet Noel
Noel Wax, CEO, Co-Founder
With a vision for building something meaningful, our CEO brings a blend of big-picture thinking and hands-on experience. Noel sets the tone for everything we do.

Meet Lisa
Lisa Woods, COO, Co-Founder
Focused, approachable, and results-driven, our COO, Lisa, is all about building strong relationships. She helps connect our clients to the right solutions — with clarity and care.
Our Team
Alexis L.
Project Manager
Bettina C.
Project Manager
Jordan C.
Creative Director
Cynthia H.
Event Operations Specialist
Gena H.
Guest Event Experience Lead
Sarah D.
Guest Event Experience Lead
Monica O.
Head of Content Studio
Muru M.
Event Sales and Partnerships Manager
Ringo R.
Director of Production
Pablo A.
Director of Video Content
Qlint C.
Director of Photography
Rachel S.
Activation Lead – UK/EU Region
