In a world of feeds, clicks, and scrolls, brands don’t win by being everywhere – they win by being meaningful somewhere.

We believe in human-first experiences: shared environments, real conversations, intentional storytelling, and connection built through presence – not just promotion.

We help companies show up in ways that create trust, loyalty, and momentum.

We’ve Created Groundswell Group For…

SaaS | AI | B2B Tech | Consumer Brands | Enterprise | High-Growth Startups

From Bangalore to San Francisco to Berlin to Singapore.

We are strategists, producers, creatives, and community builders who have led experiences for global brands, growth-stage companies, and everything in between.

How We Work

Discovery Strategy Full-Service Execution Measurement

We work as an extension of your internal team, not an outside vendor. We show up in ways that matter.

Your partners. Your collaborators. Your people in the room.

What Sets Us Apart

We Don’t Just Advise – We Execute

Strategy matters. Execution matters more. We are hands-on operations from start to finish.

Global Experience, Local Sensitivity

Deep expertise guiding India-based SaaS and AI companies entering the U.S., EU, and APAC, without losing the authenticity that makes them strong.

Community Is Our Currency

We don’t just create events. We build ecosystems – customers, partners, advocates, and cultural allies.

Human First.
Always.

Relationships over transactions. Presence over performance. This is how brand movements begin – and grow.

Noel Wax

Meet Noel

Noel Wax, CEO, Co-Founder

With a vision for building something meaningful, our CEO brings a blend of big-picture thinking and hands-on experience. Noel sets the tone for everything we do.

Lisa Woods

Meet Lisa

Lisa Woods, COO, Co-Founder

Focused, approachable, and results-driven, our COO, Lisa, is all about building strong relationships. She helps connect our clients to the right solutions — with clarity and care.

Our Team

Alexis L.
Project Manager

Bettina C.
Project Manager

Jordan C.
Creative Director

Cynthia H.
Event Operations Specialist

Gena H.
Guest Event Experience Lead

Sarah D.
Guest Event Experience Lead

Monica O.
Head of Content Studio

Muru M.
Event Sales and Partnerships Manager

Ringo R.
Director of Production

Pablo A.
Director of Video Content

Qlint C.
Director of Photography

Rachel S.
Activation Lead – UK/EU Region