Multiplier: Owning Attention at HR Tech with a Citywide Takeover

Challenge:

Multiplier wanted to stand out at HR Tech, one of the most competitive conferences in the industry, to create a memorable presence and build meaningful connections with customers and prospects. 

Approach:

We partnered with Multiplier to design a full-scale, surround-sound brand experience we called the “Orange Trail”. This included airport advertising, billboards, geo-fenced digital campaigns, and a high-impact storefront activation just outside the Las Vegas conference center. We also produced and drove attendance for the must-attend industry party, Destination Multiplier, complete with unforgettable moments (including an appearance by Elvis).

Impact:

• Positioned Multiplier as the most memorable brand at HR Tech.
• Created high-visibility, city-wide brand presence that drove engagement and awareness.
• Enabled meaningful relationship-building with key customers and prospects through curated experiences.