Field Guide: Redefining the Booth Experience

Challenge:

Field Guide wanted to stand out at the Engage Conference with a booth experience that would break through the noise, capture attention, and leave a lasting impression on attendees.

Approach:

We partnered with Field Guide to design and deliver a truly immersive experience centered around hologram technology. This included live hologram appearances by William Shatner and Howie Mandel, as well as custom hologram avatars featuring CEO Jin Chang and key customers. The result was a dynamic, content-rich environment that drew continuous attention.

Impact:

• Positioned Field Guide as the most memorable brand at Engage.
• Created a high-traffic booth experience with sustained attendee engagement.
• Enabled meaningful relationship-building with customers and prospects through a standout, innovative presence.