Atlan at Snowflake: Turning Conference Presence into Unmissable Brand Moments

Challenge:

Atlan needed to break through the noise at major industry conferences, creating standout experiences that would capture attention and leave a lasting impression among highly competitive peers.

Approach:

We partnered with Atlan to design bold, high-energy brand activations around key events, like the Snowflake Conference in London. Through surround-sound media strategies, including out-of-home advertising and randed pedicabs, paired with curated happy hours and attention-grabbing stunts like flash mobs, dance squads, and sign spinners, we ensured Atlan showed up in a way that couldn’t be ignored.

Impact:

• Positioned Atlan as the most memorable brand at major events like the Snowflake and Databricks Conferences.
• Created high-energy, high visibility moments that drove engagement and brand recall.
• Delivered seamless, detail-driven executing, allowing the Atlan team to focus entirely on relationships and conversations.