Back to Case Studies

Freshworks Refresh User Conference

Challenge:

In 2018, Freshworks set out to launch its first global installment of Refresh, with the ambition of creating a standout brand experience in an increasingly competitive SaaS landscape.

Approach:

We partnered with Freshworks back in 2017, and since then, we have worked as an extension of the team in all aspects. As the event evolved over the years, we continuously elevated production, sourcing unique venues around the world – including iconic sports stadiums, and adapting to rising audience expectations.

Impact:

• Successfully scaled the conference over 8 years with consistent year-over-year growth.
• Secured distinctive global venues that elevated the event’s visibility and impact.
• Maintained budget discipline while operating as a true extension of the Freshworks team.